INDIEARK BRAND RESOURCES

品牌素材，
即取即用。Our brand.
Ready to use.

面向内部团队与合作伙伴的 Logo 素材和使用指南。
从正确的版本开始，让每一次呈现保持一致。Logo assets and guidance for our team and partners.
Start with the right version. Keep every use consistent.

下载完整素材包Download all assets

3 种 Logo · SVG + 透明 PNG3 logo variants · SVG + transparent PNG

01 / BRAND GUIDELINES

IndieArk.

名称写作 IndieArk。
I 和 A 大写，中间没有空格。Our name is IndieArk.
Capital I and A. No space in between.

01 / LOGOS

优先使用纯字版。Start with the wordmark.

内部材料和合作伙伴露出，均优先选择以下两个版本。These are the preferred logos for both internal materials and partner use.

01.A / WHITE

#FFFFFF

白色纯字 LogoWhite wordmark

标准版STANDARD

最基础的标准版本。适合深色或对比清晰的背景。Our essential standard logo. Use on dark backgrounds with clear contrast.

SVG

PNG

01.B / PINK GRADIENT

RGB / sRGB

粉色渐变纯字 LogoPink gradient wordmark

RGB

适合面向玩家的宣传、活动与外部品牌露出。保留原有渐变、描边和投影。For player-facing campaigns, events and external visibility. Keep the original gradient, outline and shadow.

SVG

PNG

SVG 可无损缩放，无需安装字体；PNG 均为透明背景。预览底色不会包含在下载文件中。SVGs scale cleanly and require no fonts. All PNGs have transparent backgrounds; preview backgrounds are not included.

02 / GUIDELINES

留足空间，保持本色。Give it space. Keep it intact.

直接使用提供的文件，保留完整的字形、比例和效果。Use the supplied files and preserve the complete shape, proportions and effects.

安全留白Clear space建议RECOMMENDED

以文字标识的可见字高 H 为基准，建议四周留出至少 ¼ H 的空间。与其他 Logo 并排时，也保留各自的留白。Use the visible wordmark height H as a guide. Leave at least ¼ H clear on every side, including when placing it next to a partner logo.

最小显示尺寸Minimum display sizes建议起点STARTING POINTS

白色纯字版White wordmark: 160 px
粉色渐变纯字版Pink gradient wordmark: 200 px
白色图文组合White lockup: 240 px

以上为屏幕显示宽度建议，非导出像素要求。请根据实际背景和画面密度检查可读性；细节不清晰时放大使用。Recommended on-screen widths, not export resolutions. Check legibility on the actual background and increase the size if details become unclear.

正文写 IndieArk，Logo 用 INDIEARK。IndieArk in writing. INDIEARK in the logo.

不要写成 Indie Ark、Indieark 或 IndieARK。Logo 请使用下载文件，不要重新打字代替。Avoid Indie Ark, Indieark or IndieARK. Use the downloadable logo rather than typing a replacement.

请避免这些用法A few things to avoid

保持背景对比清晰，避免复杂画面干扰。Keep sufficient contrast and avoid busy backgrounds.

不要拉伸或改变字距Do not stretch or alter spacing

不要改变原有颜色Do not change the colors

不要额外添加效果Do not add extra effects

不要裁切或遮挡标识Do not crop or obscure the logo

粉色版自带的渐变、描边和投影属于原始设计，应完整保留。The pink logo’s original gradient, outline and shadow are part of the design and should remain intact.

03 / SECONDARY

必要时，使用组合版。A secondary option, when needed.

仅提供白色图文组合，保持图形与文字的原有比例及位置。The symbol-and-wordmark version is available in white, with its original proportions and arrangement.

03.A / WHITE LOCKUP IndieArk white symbol and wordmark

次选版本SECONDARY USE

白色图文组合White lockup

请优先使用纯字版 Logo。图文组合版仅供特定必要场景使用，未来可能停止使用。Use the wordmark whenever possible. The symbol-and-wordmark version is reserved for specific situations where it is necessary and may be discontinued in the future.

SVG

PNG

04 / TAKE IT WITH YOU

带上素材，
开始创作。All the assets.
Online or offline.

完整素材包方便直接使用；离线包让整份指南随时可读。Get the assets for your project, or take the complete guide offline.

完整 Logo 素材包All logo assets

3 种 Logo · SVG + 3 档透明 PNG · 双语说明3 variants · SVG + PNG in 3 sizes · Bilingual notes

ZIP

完整离线网页包Complete offline kit

双语指南 + 全部素材 · 解压后双击 index.htmlBilingual guide + all assets · Unzip and open index.html

ZIP

品牌素材，即取即用。Our brand.Ready to use.